It can happen despite our best of intentions … a resident’s suspicious death … alleged negligence
by a staff member … a fire … a resident’s wandering into danger … or a natural disaster like a
flood, tornado or a hurricane. In fact research shows that every single day 19 nursing facilities and
assisted living communities nationwide are hit by a major crisis … is your building next?
Quite frankly it’s not a question of if but when! For now, you need to ask yourself: how will my facility respond- to the families of our residents, the authorities, reporters, and whoever else is looking for answers?
Will you and your building come across as on top and control of the situation or look like bumbling, stumbling, fumbling incompetents? At the moment of crisis, you have only one opportunity to make an impression with your residents, families and reporters.
Extended Care Products, Inc. the recognized leader in staff educational, training and developmental programs for nursing facility and assisted living professionals and staff is proud to introduce The Complete Crisis Communications Plan.
Finally There’s a Step-by-Step System to Make Sure
Your Facility Come Across as Calm, Cool and Collected
No Matter the Circumstances
Join me, Chip Kessler as I get together with some of the leading minds in crisis communications, family/ media relations and risk management in this easy to follow and even easier to do video series.
DVD #1 “Why Crisis Communications Needs to be Part of Your Facility’s Risk Management and Public Relations Strategy”- In this presentation, Ric Henry, President of Pendulum one of our nation’s leading assisted living and nursing facility risk management companies sits down with me for a candid discussion on what any nursing home and assisted living community must have in place to combat a crisis. Included in this DVD:
- The basics of any sound crisis communications plan
- The dangers of having “a one-size-fits-all” mentality regarding crisis communication with family and
media
- Who is the best person to act as your building’s spokesperson in a crisis and why this decision is critically
important
- And much more
DVD #2 “How the Media Works”- Former television news anchor turned nursing home/assisted living public relations specialist Tony Treadway gives you the ins and outs to better understand what makes reporters tick and what your facility must do to effectively manage a crisis during this time of 24/7 news coverage on television, radio and the internet. You’ll discover:
- Why the media is drawn to negative stories like bees to honey and what your facility must do to expertly control a reporter’s feeding frenzy
- What kind of person becomes a reporter and why you need to understand this to best be able to deal with media members
- The most common misconceptions nursing facility and assisted living staff and professionals have about reporters plus the media in general, and why these beliefs will bite you during a crisis
- And much more
DVD #3 “How to Effectively Deal with a Crisis”- Tony Treadway returns to put his 25+ years in the media and public relations to work for you. In this DVD you’ll learn:
- What two words you must never say to families and reporters because if used will GUARANTEE that your facility is viewed as trying to hide something
- How best to handle things if a family member goes to the media on their own with an issue or problem, and then a reporter or reporters show up at your door
- What you can do to get back your facility’s good name with your present families (and potential future new admitting families) after a crisis has struck
- And much more
The Complete Crisis Communications Workbook- This 80-page workbook is your comprehensive A to Z blueprint for dealing with a crisis. Think of it as your own personal course on media training and more. Everything’s here:
- Managing the crisis
- Relaxation techniques when being interviewed by reporters
- How to properly answer family’s and/or reporters’ questions
- How to structure your answers to questions you really don’t want to respond to
- How to properly write a news release
- What the families of your residents (and people watching, listening or reading a story about your facility’s crisis) want and need to hear from you about the situation
- How to negotiate with reporters (yes you can negotiate with them however you need to discover how to properly do it or this can blow up in your face)
- And much, much, much more !
The Complete Crisis Communications Plan “Action Document”- For over 20 years, I was in the media myself, then moving on to doing public relations for long-term care facilities. For the last eight years, I’ve been creating, developing and producing staff educational, development and training programs for nursing home and assisted living professionals and employees. In addition I’ve also consulted with a select few assisted living and nursing facility clients over the past five years. Now I’ll bring my background and experience in this step-by-step how to document that lays out what every good crisis communications plan must address. It’s just as if I’m by your side giving you hands-on guidance to insure your building’s crisis communications plan cuts the mustard!
“Through the years our facility has come to depend on Extended Care Products for outstanding staff training
and developmental
education. The Complete Crisis Communication Plan lives up to our high expectations of your company because it
really delivers great ‘how to’ wisdom and advice”
Edwin Matherly, Administrator, Oak Tree Village, Spartanburg, SC
Get Hands-on Done for You Help at a Fraction of the Cost
Plus Receive Three Additional Free Bonus Gifts
Also Have 30-Days to Review the Program Risk-Free
Just imagine what it would cost your facility if you were to bring in a risk management team to assist you to both advise and then draft a crisis communications plan … plus give your building’s spokesperson the kind of media training and family relationship counseling necessary to come across as both knowledgeable and compassionate. I believe it’s safe to say that the price tag would run into thousands of dollars. However for a very limited time, you can get The Complete Crisis Communications Plan not for its usual $579.95 investment but for three monthly payments of $129.95 each, a savings of 40%, or save an additional $30.00 and make a single investment of $359.95!
Act now and get the following three free bonus gifts:
Free Bonus Gift #1: We’ll pay your shipping and handling charges, a $25.00 value
Free Bonus Gift #2: The audio CD interview “Crisis Communication and the Law.” Here, noted assisted living and nursing facility defense attorney Rebecca Adelman offers her personal insights on why a sound crisis communications plan can help prevent potential lawsuits from families against your facility. You’ll discover
- From a legal standpoint, what every crisis communications plan needs to have and don’t have
- How often do you need to review your crisis communications plan
- How best to follow up with families (and the media) after a crisis
- And much more
A $49.95 value, it’s your free with your order!
Free Bonus Gift #3: The audio CD interview “Effective Risk Management through Solid Crisis Communication” with nursing facility and assisted living liability insurance specialist Tra Beicher, RNC, ARM, CHRM, CWS, FCC, WCC of TIS Insurance Services. Join Ms. Beicher as she:
- Explains from an insurance perspective why you must have an effective crisis communications plan in place
- Details the benefits of presenting your crisis communications plan to your insurance company as a means of controlling costs
- Reviews why a sound crisis communications plan helps combat the often negative impressions the general public has against nursing homes and assisted living communities
- Plus much more
This CD normally is $49.95 and is yours with our compliments when you receive the Complete Crisis Communications Plan on DVD and Workbook.
In all that’s $124.90 in free bonus gifts with your order!
Will the Wrong Word, the Wrong Phrase or the Wrong Mannerism
Doom Your Assisted Living Facility or Nursing Home
During Your Response to a Crisis
In the middle of a crisis, all eyes are on your building and those that work there. How will you react? It can make the difference between:
- Angry, upset families at your throat … or families that believe your facility did everything you could under the circumstances
- Reporters hounding and pressing your facility for more and more answers because you’ve come off as lax and negligent … or reporters shaping their stories so that your facility is portrayed as caring, focused and in control of the crisis
- The reputation your facility took years to establish is ripped apart in a matter of moments … or your building still held in high esteem by residents, families and those in your community
The above choices are yours. Today, there’s no excuse for letting events and circumstances define who you and your facility are … made the right decision and say yes to The Complete Crisis Communications Plan.
OR YOU MAY CALL TOLL-FREE
1-800-807-4553
