Extended Care Products
Cyber Attack! How to Protect Your Residents' and Facility's Private Information in These Challenging Times

You hear and read about it with alarming frequency-sensitive, classified data has been stolen and with it peoples' lives are turned upside down! It's happened in government, in banking ... and in healthcare - here it could be resident identity theft, facility financial information stolen, or some other horror!

At this very moment, how safe is your nursing or assisted living facility's stored data? Is residents' personal medical information, social security numbers, financial information, and other critically important data at risk? Do you accept credit card payments for services - how secure are payers' stored credit card numbers in your system?

FYI: your facility will be sued if a resident's identity is stolen, or a family's credit card number falls prey to a hacker because your building's negligence. What about the facility's information on file (i.e. bank account numbers, other classified data); is it vulnerable to today's ultra-sophisticated and savvy hackers? [more]

Introducing The New "Setting Realistic Expectations"® DVD Video Program(s)




Now Over 400,000 Copies in Use Nationwide!

Now Featuring Separate Presentations On One DVD:

1) Long-Term Care
2) Short-Term Rehabilitation
    Therapy Care

Better Educate New Admitting Families/ Responsible Parties to Further Strengthen Your Risk Management Process/Prevent Lawsuits!

You've asked and we've listened! The nursing facility landscape has changed. Yes people still come to your facility as long-term care residents. However many are admitted these days as short-term rehabilitation therapy clients. Because of this, we've received many requests for a "Setting Realistic Expectations"® program that specifically features the short-term aspect of your care and services.

It's still true whether it's long or short-term care: most new admitting families and responsible parties have no understanding about the level of care and services you provide. They believe you offer 24/7 one-on-one care, and because the resident is now with you all of his or her problems are solved! Because of this, your chances of getting sued remains high when something occurs which upsets loved ones. The "Setting Realistic Expectations"® program is still your best means to prevent misunderstandings, anger, and yes lawsuits ... [more]

Setting Realistic Expectations® For Assisted Living Communities
DVD Program

Most new admitting families have no understanding about the day-to-day aspects of life in an assisted living facility. Many folks believe it means "24/7 around-the-clock care" and that all of their loved one's problems are now solved because the new resident is now in your building.

The 17-minute Setting Realistic Expectations® for Assisted Living Communities DVD program is shown to new admitting families during the admissions process, and then they're given a copy to share with other relatives and keep for future reference.  The program helps those interested in the resident's well-being to better understand about nursing facility care, and to have reasonable expectations ... [more]

Please Inquire About Personalizing Your Video Program Free-of-Charge!

Care Plans: The Most Important Person
DVD Program
The care plan process is explained to family members or other responsible parties in a caring and compassionate manner. It also emphasizes why it is in the best interest of the resident that the family and/or responsible parties stay as actively involved as possible in the resident’s care ... [more]

Please Inquire About Personalizing Your Video Program Free-of-Charge!

Listen to what long-term health care professionals say about "Setting Realistic Expectations"

Introducing "Done for You" Graphic Design, Print, and Mail Services From Extended Care Products!

Many nursing and assisted living facility professionals are just too busy these days to put the time and effort into designing marketing brochures or flyers, business cards, and other important print pieces. These are needed items in your building; however who wants to oversee that the job gets done correctly every step-of-the-way? Problem solved! [more]

The Telephone On-Hold Voice Messaging Program

When people call your nursing or assisted living facility, and are placed on hold or transferred, what do they hear playing over your telephone system:

  • A local radio station
  • Elevator-type music (that might put them to sleep)
  • Or worse - dead air, as in complete silence
If your answer is any of the above, then you're missing out on a golden opportunity to promote the care and services your facility's providing. You've been missing out, until now! ... [more]

The Active Shooter DVD Program and Resource Guide:
"How to Act and React if the Unthinkable Happens in Your Facility"

It's your worst nightmare come true: an armed gunman has entered your nursing or assisted living facility. The person's intention: to shoot and kill as many people as possible. Yes it's tough to think about however, in this day and age YOU MUST BE PREPARED. There are specific things you must know, and most importantly there are specific steps staff must take in order to survive such an attack. It is nothing less than a matter of life and death for staff, residents, and everyone that happens to be in your building!  Do you want to be ready?  Extended Care Products presents our most important video program ever, "The Active Shooter" with Navy veteran and former New York City and Orlando, FL policeman Joseph Murray. Joe holds certifications from the Department of Homeland Security on Active Shooter and Incident Command. Mr. Murray has developed Active Shooter response policies for numerous Healthcare Organizations nationwide and presently consults on security matters for a select group of long-term care facilities in the Southeast ... [more]

The Secrets of the Inner Sanctum DVD Series: "Inside The Mind of Lawyers Wanting to Sue Your Facility"

Your Problem: Plaintiff lawyers are still looking for any and every means to sue your nursing or assisted living facility. They run advertisements on television, full page color ads on the back cover of the telephone directory, and have those giant billboards on the highway enticing the well meaning family members of your residents to come in "if you have a loved one in a healthcare facility" FOR A FREE CONSULTATION.

Your Solution: Discover the secrets of what makes these lawyers tick and how they are so successful at what they do- find out the strategies and techniques they use to lure families into filing lawsuits for hundreds of thousands and millions of dollars against buildings like yours. With this knowledge you can beat these lawyers at their own game, and stop potential litigation dead in its tracks!

Welcome to "The Secrets of the Inner Sanctum!" ... [more]
Presenting the Extended Care Products Customized and Personalized "Done for You" Web Site Service

You're not a restaurant, or a furniture store or a place that sells clothing ... you're a unique healthcare center! Shouldn't your Web site reflect the fact that your nursing or assisted living facility offers specialized care and services to your region and community, and not look like every other cookie-cutter Web site out there?

In this day and age, your facility's Web site serves as your facility's calling card and "magnet" for telling your story, and most of all for attracting new families and residents to help build your census. Research shows that more folks than ever are going to the internet to learn more about the caregiving options available for their loved ones.

Do you want to make sure your Web site is remarkable enough so that visitors are motivated to want to discover even more about what your facility has to offer?

Extended Care Products, Inc. is pleased to have teamed up with America's leading nursing and assisted living facility Web developer, Jeff Forrester, to present the "Done for You" Web Site Service ... [more]

Expectations Management™: Nursing Home Admissions Agreement Package
Developed exclusively for Extended Care Products' by Nursing Home Defense Attorneys and designed to meet the challenges facilities are facing in this time of increased lawsuits. Updated for 2018 and written in easy-to-understand language for families, this cutting-edge package offers several outstanding risk management features to help you potentially a void future litigation ... [more]




Expectations Management™: Assisted Living Admissions Agreement Package
Developed exclusively for Extended Care Products' by Assisted Living Defense Attorneys and designed to meet the challenges facilities are facing in this time of increased lawsuits. Written in easy-to-understand language for families, this cutting-edge package offers several outstanding risk management features to help you potentially a void future litigation ... [more]




The Crisis Cure DVD Program: "What to Do During and After the Unthinkable Occurs"

The choice is yours: stick your head in the sand, wish and hope that a crisis never strikes your nursing or assisted living facility or be ready beyond a shadow of a doubt to handle whatever comes your and your building’s way. What option sounds better?
Extended Care Products, Inc. is pleased to bring together three of our nation’s leading crisis communications and management experts in this three-part DVD program.

A crisis can strike at anytime and in any part of your facility! More often than not, a crisis hits without prior warning. A crisis can happen in any number of ways: a fire or a flood; it can be a hurricane (think Hurricane Harvey or Superstorm Sandy) a tornado or some other weather-related disaster; then there’s the potential for an employee related crisis such as an alleged case of abuse or negligence against a resident which could even lead to the resident’s death. Can you read this and say for sure you’re ready to act when the inevitable questions (during and after a crisis) come from staff members, families, residents, newspaper/television/radio reporters, even local authorities such as police and fire officials, perhaps state officials too.

Failure to have a crisis management and communications program in place can result in any and all of the following: negative publicity and a loss of your and your facility’s good reputation; potential lawsuits; removal of current residents/lack of new residents coming to stay with you thus affecting census; the possibility of losing your license to operate either temporarily or permanently! ... [more]

Marketing Magic ... For Nursing Facilities
Marketing Magic ... For Nursing Facilities

Your marketing challenge has never been more important, or tougher to do: get more new residents inside your nursing facility. The competition is as fierce as ever, what with your fellow nursing homes, assisted living communities and the ever-growing popularity of home healthcare options all vying for many of the same residents. It all adds up to being sharper and taking advantage of every opportunity to promote your building's care and services ... [more]




Marketing Magic ... For Assisted Living Facilities
Marketing Magic ... For Nursing Facilities

Your marketing challenge has never been more important, or tougher to do: get more new residents inside your assisted living facility. The competition is as fierce as ever, what with your fellow assisted living communities, nursing homes, and the ever-growing popularity of home healthcare options all vying for many of the same residents. It all adds up to being sharper and taking advantage of every opportunity to promote your building's care and services ... [more]




The Nursing Home Defense Kit
Three of our nations leading legal, risk management, and communications professionals: nursing home defense attorney Rebecca Adelman, President of Pendulum Ric Henry, Chip Kessler of Extended Care Products are now joined by nursing facility defense attorney Laura Woods in this informative and enlightening DVD, audio CD, and Study Guide presentation. Finally, youre given the tools and techniques necessary to arm your building against overzealous plaintiff lawyers and misguided families wishing to potentially sue you ... [more]



The Extended Care Products Mystery Shopping Program
The Extended Care Products Mystery Shopping Program

Discover the benefits of healthcare mystery shopping to make your nursing home or assisted living facility's census and customer service better than ever! Enjoy stronger relationships with your residents and families because your staff is more responsive to the needs of those you serve, plus have fewer empty beds because staff is more attentive to the importance of a steady stream of new residents coming through your doors.

You're no doubt familiar with mystery shopping as it relates to restaurants and retail stores in order to determine staffs' level of efficiency and service with the public.Now Extended Care Products, Inc. brings personal one-on-one mystery shoppers, specifically trained in the field of long-term care, to your facility!

The Extended Care Products Mystery Shopping Program features in-person mystery shopper visits to your assisted living community or nursing facility, plus telephone mystery shops to your healthcare center ... [more]

"Making Them Believe" Chip Kessler's Marketing/Census Building and Customer Service Consultation Program
The Customer Service Survival Kit DVD Program

"Who else wants to get and keep all of their beds filled, and deliver the very best customer service to their residents and families?

The Nation's #1 Assisted Living and Nursing Home Customer Service and marketing authority is ready to go to work for your facility! Over the last several years, Chip Kessler has created and developed more successful customer service and census building strategies for nursing facilities and assisted living communities than anyone in the nation! His DVD, audio CD, and study guide presentations have been welcome additions in buildings from Maine to Hawaii and Alaska to Florida. Publications such as McKnight's Long-Term Care News and Provider Magazine have sought his expert opinion for feature stories on census building, and resident/family satisfaction; his monthly column in the Nursing & Assisted Living Professional Newsletter is must reading; and he's spoken at state healthcare association seminars.

Now, you can bring America's leading census building/marketing & customer service specialist to your nursing home or assisted living community, and enjoy the benefits only Chip can bring. Open to only to a select few facilities, Extended Care Products, Inc. is proud to announce limited Gold Membership in "The Making Them Believe" Chip Kessler Facility Consultant Program ... [more]
The Nursing Facility Customer Service Survival Kit DVD Program
The Customer Service Survival Kit DVD Program The Customer Service Survival Kit DVD Program

It's a jungle out there! Is your nursing facility's staff ready to survive and thrive?

Extended Care Products knows you're always on the go when you work in a nursing facility. There's no such thing as a slow day- first and foremost on everyone's "to do list" is making sure you're meeting the needs of your residents and families in such a way that they realize you and your fellow staff members have your customers' best interests at heart.

This means your customer service skills must be at a very high level. The choice is yours: happy and satisfied residents and families who brag on your building's wonderful staff ... or residents and families that can make your job much more difficult because they believe your facility employs uncaring people who just go through the motions.

Join noted customer service and communications expert Chip Kessler as he brings you a fun, lively and informative look at nursing facility customer service and how to be better than ever at this most important talent. Chip's customer service DVD presentation titled "Know Your Role" gives you specific step-by-step tips, techniques and strategies which makes nursing facility customer service an enjoyable experience for you ... [more]

Great Customer Service for Assisted Living Professionals
The leader in long-term care education and training, Extended Care Products is proud to introduce its newest program Great Customer Service for Assisted Living Professionals.Specifically designed for the challenges faced in the Assisted Living Environment, this four-part audio CD series addresses the key elements involved in working with existing families and residents ... [more]




Family Relationships 101: Your Step-by-Step Program for Better Family Relationships
Revised - 
Updated with a New DVD You see them in your facility, but what are the families of your residents really thinking about the care and services your nursing home provides? Extended Care Products is proud to present Family Relationships 101, a step-by-step family contact telephone program that helps you and your fellow staff members better understand what your “customers” are feeling about they way your facility operates ... [more]



Making Friends With Your Local Media (Media Training)
New for nursing home & assisted living professionals. Studies show that next to dying, people’s second biggest fear is speaking in public. Now imagine if you’re having to do this with a microphone being shoved in your face, maybe a television camera pointing straight at you, or a reporter looking you in the eye and taking down every word you’re saying in their notebook. Talk about sweaty palms and a lump in your throat! ... [more]


Setting Yourself Up For Success Video Library Study Program
Avoiding Litigation in Your Long-Term Care Facility
Extended Care Products is proud to introduce one of the nation's top Long-Term Care Defense Attorneys, Christy Tosh Crider, of the Baker Donelson, Bearman, Caldwell & Berkowitz Law Firm is this "must-see" video library study program. Filmed live, you're in attendance as Ms. Crider, assisted by fellow LTC defense attorney Sonya R. Smith, present this informative and educational examination into the inner-workings of how and why many nursing facilities are sued in this day and age. DVD or VHS [more]



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Programming and Web Development by Jeff Forrester.

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